OpenAI added a new shopping experience to ChatGPT today that helps you find products without leaving the chat window and serves up direct links to buy.

Links will surface within the conversation, though you have to tell OpenAI you're shopping, not just asking a generic question about gaming chairs, smartwatches, or another gadget.

When we asked about the best laptops, ChatGPT surfaced multiple options, with Apple MacBooks as its top three recommendations and the only ones visible without scrolling. ChatGPT listed the product image, price, and links to purchase at Amazon, Best Buy, and B&H Photo. It did not provide a link to Apple, but another listing for the 15-inch MacBook Air (M4) linked to Apple.com. ChatGPT also listed 14 university bookstores that were selling the laptops for students. So there's still some work to refine the product.